Privacy Policy

PRIVACY POLICY FOR MOUNTAIN INTERACTIVE

Last Updated: October 4th, 2024

1. INTRODUCTION AND SCOPE OF THIS POLICY

Welcome to Mountain Interactive. We respect your privacy and are committed to protecting it through our compliance with this policy (“Privacy Policy”).

This Privacy Policy describes how Mountain Interactive (“Operator,” “we,” “us,” or “our”) collects, uses, maintains, protects, and discloses the information we collect from you, or that you may provide, in connection with your use of our websites (including mountaininteractive.com), games, mobile applications, forums, and any related products or services we offer (collectively, the “Services”).

This Privacy Policy is a legally binding agreement between you (“User,” “you,” or “your”) and the Operator. By creating an account, or by accessing or using the Services in any manner, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. This policy is incorporated by reference into our Terms and Conditions. If you do not agree with our policies and practices, you must not use our Services.

This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.

2. INFORMATION WE COLLECT AND HOW WE COLLECT IT

We collect several types of information from and about users of our Services, which may include information defined as personal information, personal data, or personally identifiable information under applicable law (“Personal Information”).

2.1. Information You Provide to Us Directly. We collect Personal Information you knowingly provide to us when you interact with our Services. This includes:

• Account Registration Information: When you create an account, we collect your username, email address, and password.

• Purchase Information: When you make a purchase (such as a subscription or Virtual Good), our third-party payment processors collect your name, billing address, and complete payment information. We do not directly store your full credit card details on our servers.

• Communications with Us: When you contact customer support, report a problem, or otherwise communicate with us, we collect the content of those communications, including your email address and any other information you provide.

• Community and Forum Content: We collect the information and content you voluntarily post on our public forums, in-game chats, or other community features. You acknowledge that this information is public and may be seen by others.

2.2. Information Collected Automatically (Including Technical and Usage Data). When you use our Services, particularly our games, we automatically collect information about your gameplay and device to operate and improve our Services. This includes:

• Device and System Information: Your device’s IP address, unique device identifiers, operating system, device model, hardware specifications (CPU, GPU, RAM), screen resolution, and browser type.

• Gameplay and Telemetry Data: In-game progress, achievements, character data, session duration, in-game actions, crash reports, and performance data. This information is critical for us to fix bugs, balance the game, and improve your experience.

• Usage Information: Details of your interactions with our website, such as traffic data, pages viewed, and other standard web log information.

2.3. Cookies and Tracking Technologies. We use cookies and similar tracking technologies (like web beacons) to collect usage and device information. These technologies help us operate our Services, remember your preferences, and analyze how our Services are used. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features of the Services.

3. HOW AND WHY WE USE YOUR INFORMATION

We use the information we collect for a variety of legitimate business purposes, grounded in specific legal bases.

• To Provide and Maintain the Services: To create and manage your account, process your transactions, operate our game servers, save your game progress, and deliver the products and services you request.

  • Legal Basis: Performance of a Contract with you.

• To Improve and Optimize the Services: To analyze gameplay and usage data to fix bugs, prevent crashes, balance our game economy, and improve the overall user experience.

  • Legal Basis: Our Legitimate Interests in operating and enhancing our Services.

• For Safety and Security: To protect from abuse and malicious users, detect and prevent cheating, enforce our Terms and Conditions, investigate fraud, and secure our Services.

  • Legal Basis: Our Legitimate Interests in protecting our Services and users; Compliance with a Legal Obligation.

• To Communicate With You: To send you essential transactional communications (such as password resets and purchase receipts) and important service-related announcements about your account.

  • Legal Basis: Performance of a Contract; Our Legitimate Interests.

• For Marketing (with your consent): To send you marketing communications about new games, features, or offers.

  • Legal Basis: Your explicit Consent.

• To Comply with Legal Obligations: To respond to valid legal requests from law enforcement or other government authorities, and to enforce or defend our legal rights.

  • Legal Basis: Compliance with a Legal Obligation.

4. DATA SHARING AND DISCLOSURE

We are committed to protecting your privacy and have built our business around our games, not the sale of your data.

4.1. NO SALE OF PERSONAL INFORMATION. We do not sell your Personal Information to third parties for money or any other consideration. We do not share your Personal Information with third parties for their own marketing purposes.

4.2. Service Providers. We share your information with trusted third-party companies that perform services on our behalf (“Service Providers”). These Service Providers are contractually obligated to keep your information confidential and secure and are strictly prohibited from using your information for any purpose other than to provide the services we have requested. Categories of Service Providers include:

• Cloud hosting and server providers (for game servers and website hosting).

• Payment processors.

• Analytics services that process telemetry data to help us improve our games.

• Customer support platform providers.

4.3. Legal and Safety Disclosures. We may disclose your information if required by law, such as to comply with a subpoena or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, property, or safety, or that of our users, the public, or to respond to a government request.

4.4. Corporate Transactions. In the event of a merger, acquisition, or sale of all or a portion of our assets, your Personal Information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership.

5. YOUR PRIVACY RIGHTS AND CHOICES

We provide you with control over your Personal Information. Your rights include:

• Access, Correction, and Portability: You may review and change your core account information by logging into your account settings page. You may also request a copy of the Personal Information we hold about you or request that we correct any inaccuracies.

• Deletion (Right to be Forgotten): You may request the deletion of your account and associated Personal Information by contacting us. Please note that deleting your account is a permanent, irreversible action and will result in the loss of all game progress, virtual goods, and purchase history.

• Object to or Restrict Processing: You may have the right to object to or request that we restrict certain processing of your Personal Information, particularly where we rely on "legitimate interests" as our legal basis.

• Withdrawal of Consent (Marketing): You may opt out of receiving promotional emails from us by following the "unsubscribe" link in those emails. You will continue to receive essential transactional emails related to your account and purchases even if you opt out of marketing.

How to Exercise Your Rights: To exercise any of the rights described above, or if you are a resident of a region with specific data rights (as described in Section 9), please contact us at [email protected]. We may need to verify your identity before processing your request to protect your information from fraudulent requests.

6. DATA SECURITY AND RETENTION

6.1. Security Measures. We implement and maintain reasonable administrative, technical, and physical security safeguards designed to protect your Personal Information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. You acknowledge that you provide your Personal Information at your own risk.

6.2. Data Retention. We will retain your Personal Information for as long as your account is active or as needed to provide you the Services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Anonymized or aggregated technical and gameplay data, which can no longer be used to identify you, may be retained indefinitely for statistical and game improvement purposes.

7. CHILDREN'S PRIVACY

Our Services are not directed to children under the age of thirteen (13), and we do not knowingly collect Personal Information from children under 13. If we learn that we have inadvertently collected Personal Information from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly. If you are a parent or guardian and believe we might have any information from or about a child under 13, please contact us immediately.

8. INTERNATIONAL DATA TRANSFERS

Our Services are operated from and hosted on servers in the United States. If you are using our Services from outside the United States, your information will be transferred to, stored, and processed in the United States. We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy when it is transferred internationally, utilizing legal mechanisms such as Standard Contractual Clauses where required by law.

9. REGION-SPECIFIC NOTICES

9.1. For Residents of California (and other U.S. states with applicable privacy laws). Residents of states like California, Colorado, Connecticut, Utah, and Virginia have certain rights regarding their Personal Information under laws like the California Consumer Privacy Act (CCPA) as amended by the CPRA. These rights may include the right to know what Personal Information we have collected, the right to delete your Personal Information, the right to correct inaccurate information, and the right to not be discriminated against for exercising your privacy rights. As stated in Section 4.1, we do not "sell" or "share" (for cross-context behavioral advertising) your Personal Information as those terms are defined under the CCPA. You may exercise your rights by contacting us as described in Section 5.

9.2. For Residents of the European Economic Area (EEA), UK, and Switzerland. If you are a resident of these regions, you have certain rights under the General Data Protection Regulation (GDPR). These rights include the right to access, rectify, or erase your Personal Information, the right to restrict processing, the right to data portability, and the right to object to processing based on our legitimate interests. You also have the right to lodge a complaint with your local data protection authority.

10. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this policy, we will notify you by email or by posting a prominent notice on our website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of the Services after the effective date of the revised Policy will constitute your consent to those changes.

11. CONTACT US

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact our privacy team at: [email protected]